PUMP & PRAISE PRIVACY POLICY — SHOPIFY

Last updated: 5 September 2026

PUMP & PRAISE operates this website and online store, including all related information, content, features, tools, products and services, to provide you with a curated shopping and online experience (the “Services”).

The Services are powered by Shopify, which enables us to provide our website and online store.

This Privacy Policy explains how PUMP & PRAISE (“we”, “us” or “our”) collects, uses, stores and shares your personal information when you visit or use our website, purchase products from us, create an account, communicate with us or otherwise interact with our Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies specifically to how we collect, use, store and disclose your personal information.

Please read this Privacy Policy carefully. By using or accessing our Services, you acknowledge that you have read and understood how your personal information may be collected, used and disclosed as described in this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you.

Depending on how you interact with our Services, we may collect:

Contact Information

• Name
• Email address
• Billing address
• Shipping address
• Telephone number where provided
• Other contact details you provide to us

Account Information

• Username
• Password
• Account preferences
• Saved settings and other account information

Transaction & Purchase Information

• Products viewed, added to your cart, purchased, returned, exchanged or cancelled
• Order history
• Transaction details
• Delivery information
• Payment status and confirmation

Payment Information

Payments may involve payment card or financial account information. Payments are processed by third-party payment providers, including Shopify and other payment processors.

We do not generally store your full payment card details ourselves.

Communications

Information you provide when you contact us, including customer service enquiries, emails, messages, feedback, reviews or other communications.

Device & Technical Information

We may automatically collect information about the device and browser you use, including:

• IP address
• Browser type
• Device type
• Operating system
• Network information
• Unique device identifiers
• General location information derived from technical information

Usage Information

We may collect information about how you interact with our website, including pages visited, products viewed, links clicked, searches, browsing activity and other interactions with our Services.

2. How We Collect Personal Information

We may collect personal information:

Directly from you, including when you create an account, place an order, sign up to our mailing list, contact us, complete a form, leave a review or otherwise provide information to us.

Automatically, when you browse or use our website through cookies, pixels and similar technologies.

From service providers, where third parties process information on our behalf.

From partners and other third parties, where permitted by law.

3. How We Use Your Personal Information

Depending on how you interact with PUMP & PRAISE, we may use your information to:

Provide & Manage Our Services

• Process and fulfil orders
• Process payments
• Arrange delivery
• Manage customer accounts
• Process returns and exchanges
• Provide customer support
• Send order and account notifications
• Maintain and improve our website and Services
• Remember preferences and shopping activity
• Provide recommendations and personalised experiences

Marketing & Communications

Where permitted by law and, where required, with your consent, we may use your information to send promotional communications about PUMP & PRAISE products, events, classes, services, offers and other activities.

You can unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting us.

You may still receive essential non-marketing communications, such as order confirmations, account notices or important service updates.

Website Analytics & Improvement

We may use information about how visitors use our website to understand engagement, improve functionality, analyse performance and develop our products and Services.

Security & Fraud Prevention

We may use information to:

• Protect accounts and transactions
• Detect and prevent fraud
• Investigate suspicious or unlawful activity
• Protect our customers, team and Services
• Maintain website and system security

Legal & Regulatory Requirements

We may process personal information where necessary to comply with applicable laws, regulations, legal proceedings, court orders or valid requests from authorities, and to establish, exercise or defend our legal rights.

4. Cookies & Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our Services, improve functionality and, where permitted, support marketing and advertising.

Some cookies may be placed by third-party service providers.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage cookies through your browser settings and, where available, our cookie preferences tool.

Disabling certain cookies may affect how parts of our website function.

5. How We Share Personal Information

We may share personal information with trusted third parties where necessary to operate our business and provide our Services.

This may include:

• Shopify, which hosts and supports our online store
• Payment processors
• Delivery and fulfilment providers
• IT and technology providers
• Website and analytics providers
• Email and marketing providers
• Customer support providers
• Professional advisers, such as accountants, lawyers and insurers
• Business and marketing partners where permitted by law
• Government authorities or law enforcement where legally required

We do not sell your personal information in the ordinary meaning of that term.

Where third-party providers process personal information on our behalf, we take reasonable steps to ensure they process information appropriately and securely.

6. Shopify

Our website and online store are hosted and supported by Shopify.

Shopify may collect and process personal information about your access to and use of our Services in order to provide, maintain, secure and improve its services.

Information submitted through our store may be processed by Shopify and other third parties involved in providing our Services, including parties located outside the UK.

Shopify may also process information in connection with its own services and enhanced features.

For further information about how Shopify handles personal information, please review Shopify’s own privacy information.

7. Third-Party Websites & Links

Our website may contain links to third-party websites, platforms, social media accounts or services.

If you follow a link to a third-party website, that website will have its own privacy policy and terms. We are not responsible for the privacy or security practices of third-party websites that we do not control.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

8. Children’s Data

Our Shopify website and online store are not intended for children to independently create accounts or make purchases.

Where a parent or legal guardian provides information relating to a child in connection with a PUMP & PRAISE activity, we will process that information only where necessary for the relevant activity, safeguarding, safety, administration or other lawful purpose.

We do not knowingly use children’s information for direct marketing.

If you believe that a child has provided personal information to us inappropriately, please contact us at:

team@pumpandpraise.com

9. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission or storage is completely secure and we cannot guarantee absolute security.

Please do not send highly sensitive information through unsecured communication channels.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time we retain information may depend on:

• Whether you have an active customer account
• Whether we need the information to provide Services
• Our legal, accounting and tax obligations
• The need to resolve disputes
• The need to establish or defend legal claims
• Our legitimate business requirements

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

11. Your UK Data Protection Rights

If you are located in the UK, you may have rights under applicable data protection law, including the right to:

• Request access to personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your information in certain circumstances
• Ask us to restrict processing in certain circumstances
• Object to certain processing
• Withdraw consent where we rely on consent
• Request a copy of certain personal information in a portable format
• Object to direct marketing

These rights are subject to certain legal exceptions and limitations.

To exercise your rights, contact:

team@pumpandpraise.com

We may need to verify your identity before processing your request.

We will respond within the timeframe required by applicable law.

12. Marketing Preferences

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

You can also contact us at team@pumpandpraise.com to update your marketing preferences.

Unsubscribing from marketing does not prevent us from sending essential communications relating to orders, accounts, transactions or other services you have requested.

13. International Transfers

Some of our service providers may process personal information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law, including using appropriate safeguards where required.

14. Data Breaches

If we become aware of a personal data breach that is likely to result in a risk to individuals’ rights and freedoms, we will take appropriate steps in accordance with applicable data protection law, including notifying the Information Commissioner’s Office or affected individuals where legally required.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology, legal requirements or data processing practices.

When we make changes, we will update the “Last updated” date at the top of this policy.

We encourage you to review this Privacy Policy periodically.

16. Complaints

If you have concerns about how we process your personal information, please contact us first at:

team@pumpandpraise.com

You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.

17. Data Controller & Contact Details

For the purposes of applicable UK data protection law, PUMP & PRAISE is the data controller of your personal information.

PUMP & PRAISE
Unit A
82 James Carter Road
Mildenhall
IP28 7DE
United Kingdom

Email: team@pumpandpraise.com